Insights & Resources
The Brousseau Blog
Web design, SEO, and local business growth tips — written for PEI business owners who want to win online.
The New Engine of Local SEO: Content Marketing for PEI Businesses
Content marketing is essential for PEI businesses to boost local SEO by optimizing Google Business Profiles, creating SEO-friendly local content, and leveraging schema markup.
Fall Prep: Why September Is the Best Time for PEI Businesses to Redesign Their Website
The post-tourist-season lull is the ideal window to redesign your website before the busy holiday and winter planning season kicks in.
Google Reviews & Reputation: The Most Overlooked Local SEO Factor for PEI Businesses
Most PEI small businesses ignore reviews as an SEO tool. Here's why they're one of the strongest local ranking signals — and how to get more of them.
Should Your PEI Business Switch From Wix or Squarespace to a Custom Website?
An honest comparison of DIY website builders versus a managed custom build — pros, cons, and when each option actually makes sense for PEI businesses.
Turning Summer Traffic Into Leads: A Guide for PEI Tourism & Hospitality Businesses
The summer rush brings visitors to your site — here's how to convert that seasonal spike into bookings, inquiries, and contacts you can follow up with next year.
5 Website Mistakes Costing PEI Trades & Service Businesses Leads
Plumbers, electricians, contractors — if your website is missing these basics, you're losing leads every day to competitors who got them right.
Seasonal SEO: How PEI Tourism & Summer Businesses Can Rank Before the Season Starts
If you wait until July to think about SEO, it's already too late. Here's how PEI tourism operators and seasonal businesses can rank before the summer rush.
Website Speed & Core Web Vitals: Why Slow Sites Are Costing PEI Businesses Customers
A slow website doesn't just frustrate visitors — it tanks your Google rankings. Here's what page speed actually means for PEI businesses and how to test yours.
How Much Should a Website Cost for a PEI Small Business in 2026?
DIY builders, freelancers, or agencies — what's the right investment for your PEI business? A transparent breakdown of what drives website costs and what to expect.
Why PEI Small Businesses Need a Mobile-Friendly Website in 2026
Learn why mobile-friendly web design is essential for PEI small businesses that want more calls, leads, bookings, and customer trust in 2026.
Local SEO for PEI Businesses: How to Show Up on Google in Charlottetown, Summerside & Beyond
Discover how local SEO helps PEI businesses show up on Google in Charlottetown, Summerside, Montague, Souris, and beyond.
Website Redesign Checklist: 10 Signs Your PEI Business Needs a New Website
Is your website outdated or not converting? Use this checklist to see whether your PEI business is ready for a website redesign.
Why Most Portfolio Websites Fail (And What Designers Still Get Wrong in 2026)
Most portfolio websites look good. Almost none of them work. Here's the gap between aesthetics and results — and what actually converts visitors into clients for PEI designers.
The Rise of Living Brands: Why Static Design Is Dying
Branding is shifting from static logos to dynamic, evolving systems. Discover what living brands are, why this shift is happening, and what it means for designers in PEI and beyond.
From Designer to Operator: Why Creative Skills Alone Aren't Enough Anymore
Being a good designer isn't rare anymore. The market is saturated with talent. Here's how to evolve beyond execution into strategic thinking that drives real business results.
How to Design Websites That Keep Visitors Engaged Longer (PEI Guide)
Practical UX design, content, accessibility, and SEO strategies to boost website engagement and reduce bounce rates for Prince Edward Island businesses.
Local Keyword Research: The Growth Engine for PEI Businesses
Local keyword research boosts PEI businesses by aligning websites with local search terms that real customers are actually using to find services.
Why Every PEI Business Needs a Google Business Profile
A fully optimized Google Business Profile is one of the most powerful free tools available to local businesses. Learn how to set it up and make it work for you.
Web Design Trends That Actually Convert in 2026
Not all design trends are created equal. We break down which 2026 web design trends are worth adopting and which ones to skip if your goal is conversions.
The Complete Guide to On-Page SEO for Small Businesses
On-page SEO doesn't have to be complicated. This step-by-step guide covers everything small business owners need to know to rank higher in Google.
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