McTague General Contracting Ltd. is a Prince Edward Island–based company specializing in new home construction and rental properties. When they approached Brousseau Design, they were looking for a bold, professional logo that reflected their expertise in building, structural reliability, and local reputation.

We developed a visual identity that combines architectural symbolism with strong, legible typography—instantly recognizable in print, signage, vehicle branding, and digital platforms.

The McTague logo centers around a stylized house silhouette that features dual rooflines, a chimney, and a central dormer—creating a clear visual cue for home building and structural craftsmanship. This icon is framed by horizontal lines extending outward, giving the design balance and a sense of construction foundation.

We used a clean, bold sans-serif font for the “McTague” name to communicate strength, trust, and professionalism. The supporting text—“General Contracting Ltd.” and “New Builds / Rentals”—is set in a smaller but equally clean typeface, allowing hierarchy and clarity across all sizes.