SEO

SEO

Why Do I Need SEO Services?

Search Engine Optimization (SEO) is a marketing strategy focused on growing your website’s visibility in organic or natural (non-paid) search engine results. SEO includes technical requirements on-page and off-page to help drive traffic and increase the number of pages indexed by search engines. Our SEO company in PEI can help you with that.

Most people start their research online, whether it’s directions, or looking for a product or service to purchase. For the most part, unless conducting research, the average person doesn’t click to the second page of a search engine results page.

By incorporating keywords, phrases, videos, links and other rich content into your website’s pages, your site will become more visible to search engines. With good SEO, your customers can find you right away. And our PEI SEO consultants will help you to reach your goals.

Basic SEO strategies include proper titles for each page, writing page descriptions and adding keywords throughout. Be careful not to get caught keyword stuffing, this is never good. There are several tasks involved when doing proper SEO, in fact, there are rumours that Google looks at over 200 ranking factors. Our PEI SEO experts are aware about all of them.

If your website is a few years old and it still doesn’t appear when searching for your industry related keywords, you might have negative SEO that you didn’t know about. Have a look at the backlinks pointing to your domain and remove them immediately. Not sure what we mean? Give us a call and our SEO agency, located in PEI, do our best to help you.

The major part of online traffic is conducted by search engines, Google, Yahoo and Bing have seen the most traffic. Social media is another great way to drive traffic to your website, however, in the world of advertising, we should consider social media as display advertising and not directional marketing. The difference is when someone is in need of your product or service, they search for specific keywords and usually include a city or town in their search. In the last 5 years we saw an increase in the number of search results that included the words ‘near me’.

As search engines evolve and continue to learn more about our behaviour, they will only get smarter and want relevant content related to local search (e.g. “PEI search engine optimization”). Our SEO company located in PEI, can help you with that.