Overview
Brousseau Design developed a modern, performance-driven website for Confederation Trail Bike Adventures, a locally owned business offering bike rentals and guided e-bike tours along the scenic Confederation Trail in Prince Edward Island. The website is designed to highlight the unique charm of cycling through PEI’s picturesque backdrops—like St. Peter’s Bay, Greenwich National Park, and historic lighthouses—while also making it easy for customers to explore ride options, pricing, and book their adventure in just a few clicks.
The homepage showcases key offerings like regular and electric bike rentals, guided tours, and biking picnic packages, supported by high-quality images, testimonials, and route highlights. Designed for tourists and locals alike, the site makes it effortless to plan a bike day, reserve a spot, or simply show up and ride—whether they’re on desktop or mobile.
Location
St. Peter’s Bay, PEI
Categories
Build Date
1 May, 2021
A key component of the build is the integrated booking system, which simplifies the entire customer journey from interest to purchase. Customers can browse ride options, select a date and time, choose add-ons (like a picnic package), and confirm their booking—all through a fast, intuitive interface.
Prominent "Book Your Ride" and "Biking Picnic" calls-to-action on every key section
Dedicated pages for e‑bike adventures and regular bike tours, complete with route highlights and scenic imagery
Clear operational information—ride hours (9–4:30 PM), walk-in policy, and contact methods for easy planning
Personalized biking picnic packages with seasonal pricing and lunch options tailored to ride experiences
Fully responsive layout optimized for mobile and tablet use, encouraging stress‑free booking on the go
Testimonials section featuring real client feedback to build credibility and social proof
Route descriptions such as Shoreline Ride, Greenwich Trail, and Shipwreck Point, covering vantage points near St. Peter’s Bay and national parks
Visible team and service branding—clear contact info, phone number, email address available site-wide
Flexible backend for the client to update ride options, availability, and contact details without technical support
High-quality visual design reflecting PEI’s natural beauty and relaxed island culture
Informational content to set expectations—like weather readiness, helmet discounts, and raincheck policies
SEO-friendly structure targeting keywords such as “Confederation Trail bike rentals”, “PEI e‑bike tours”, and “bike picnic PEI”
The Soluction
To support the business’s growth and automate key processes, Brousseau Design implemented a seamless, mobile-optimized booking plugin that powers real-time ride reservations. This custom-configured tool allows users to:
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View availability by date and ride type
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Select number of participants and optional extras (like picnic coolers or helmets)
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Submit bookings and receive confirmations instantly
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Allow for easy modifications, seasonal pricing, and blackout dates
This streamlined solution replaced the need for back-and-forth calls or manual calendar management. Behind the scenes, the plugin gives the business owner full control to update booking slots, manage inventory, and track orders—all within the WordPress dashboard. Paired with clear calls-to-action throughout the site, this functionality has transformed the website into a reliable booking engine that operates around the clock.
By blending storytelling, visual appeal, and practical tools, the site helps Confederal Trail Bike Adventures stand out from competitors, capture more leads, and offer a stress-free planning experience for tourists exploring PEI.
Turned the Site into a 24/7 Booking Engine
Mobile-First, Tourist-Friendly Experience
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