Overview
Brousseau Design partnered with BMD Construction, a highly respected project and construction management firm based in Prince Edward Island, to design and build a digital platform that accurately reflects the company’s capabilities, professionalism, and growth trajectory. BMD specializes in a wide range of services—from custom homes and major renovations to commercial tenant fit-outs, equipment rentals, and full-scale land development.
The website at bmdconstruction.ca was created to communicate BMD’s value proposition to both homeowners and commercial clients across the Island. Through a modern, user-focused layout, the site presents the company’s service offerings in a clean and structured way, while also showcasing their attention to detail through a curated project gallery of recent work.
Location
Charlottetown, PEI
Categories
Build Date
1 June, 2024
Navigation is simple and intuitive, allowing users to quickly explore services like Design-Build, Renovations & Insurance Claims, Project Management, and Demolition. The site also includes a dedicated Equipment Rentals page and custom contact forms designed to convert inquiries into qualified leads. Visual hierarchy, performance optimization, and strategic placement of CTAs like “Request a Quote” and “Book Appointment” help guide users toward action.
Whether the visitor is a homeowner looking to build their dream home, a business owner planning a commercial renovation, or a contractor in need of heavy equipment, the website positions BMD as a capable, experienced, and trustworthy partner.
Clear Navigation by Service Type—e.g. Design-Build, Renovations, Equipment Rentals—for fast discovery of offerings
User-friendly project gallery highlighting recent builds in custom homes, retail, land development, and more
Contact and Quote Calls-to-Action placed strategically throughout—supporting lead generation via form and phone click
Located-focused design featuring Charlottetown address and hours to boost local trust and SEO
SEO-optimized service descriptions tuned for relevant local searches, such as PEI custom homes and renovations
Detailed service pages, including demolition, equipment rentals, land development, and project management—each with unique benefits and offerings
Trust-building content—including experience, credentials, and testimonials—reinforcing credibility in execution
Service workflow section that outlines the typical client journey (book appointment → meet team → estimate → project start), providing clarity and expectation management
Responsive, fast-loading layout optimized for desktop and mobile use by contractors and clients alike
CMS-driven backend empowers BMD to update projects, services, and contact details without developer support
Performance and optimization implementation, including fast load speeds, clean code, and minimal bounce rates
Scalable solution built for growth, enabling easy expansion to new service areas, blog content, and seasonal promotions in the future
The Soluction
Brousseau Design delivered a high-performance, lead-generation-focused website that speaks directly to BMD’s diverse audience—residential clients, commercial developers, and industry professionals. The objective was not just to create a digital brochure, but to build a platform that could scale with the company’s growth, support sales and quoting workflows, and serve as a marketing engine.
We implemented a service-first content strategy, dividing the site into clearly labeled service areas, each with its own SEO-optimized landing page. From custom home building to insurance claim renovations, we crafted content that answered the most common client questions, built trust through transparency, and guided visitors toward contact forms or appointment scheduling.
To enhance credibility and showcase real-world results, we included a project photo gallery with examples of residential, commercial, and industrial work. This was paired with visual cues like location-based headers, client-focused messaging, and a responsive layout optimized for contractors and homeowners alike.
We also built the backend with flexibility in mind: the BMD team can now easily update project photos, add new service areas, and manage inquiries directly—without needing ongoing technical support. The result is a future-proof, conversion-optimized website that reflects BMD’s professionalism and positions them as a leader in the Island’s construction industry.
Organized Services for Fast Client Access
Designed to Drive Inquiries
03