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Our WorkTransportation East
Case Study — Web Design & Non-Profit

TransportationEast

A compassionate, community-focused website for Kings County PEI's accessible non-emergency medical transportation service — built to communicate services clearly, publish transparent rates, and connect seniors, people with disabilities, and low-income residents with reliable rides.

PEI

Based In

7

Days/Week Service

WP

Platform

7+

Team Members

The Project

Getting There Shouldn't Be a Barrier

Transportation East is a purpose-driven non-profit providing accessible, affordable transportation for Islanders living in Kings County, Prince Edward Island. Born from a collaboration of dedicated community partners, they serve seniors, people with disabilities, and low-income residents — ensuring everyone has equal access to safe and reliable transportation.

Brousseau Design built a warm, professional WordPress website that clearly communicates the services, publishes a transparent rate schedule, introduces the team and board, and makes it easy for riders to book a trip with a single phone call.

The result is a community-focused online presence that reflects Transportation East's mission of compassion and accessibility — helping Kings County residents stay connected to the appointments, events, and services that matter most.

ClientTransportation East
LocationKings County, Prince Edward Island
PlatformWordPress + Custom Theme
ServicesWeb Design, Non-Profit, Accessible Transportation
Live Sitetransportationeast.ca
transportationeast.ca
Transportation East accessible vehicle — wheelchair-accessible transportation service in Kings County PEI

Transportation East

Providing accessible, affordable transportation for Islanders in Kings County PEI — serving seniors, people with disabilities, and low-income residents with compassion and care.

“I have used this service for family and found Wade to be beyond professional. I was impressed and happy at how well he communicated during the lift process, and kept our family member the centre of his attention.”

— Karen White, Client

Pages Built

What We Built

01

Home

Hero with booking CTA, rate schedule, about section, services overview, why choose us, testimonials, and contact

02

Services

Accessible and specialized transportation services — wheelchair vehicles, medical appointments, community events, and support for low-income individuals

03

Rate Schedule

Full distance-based rate schedule effective February 2026 — one-way and return pricing, specialty rates, and cancellation policy

04

Our Team

Manager, drivers, and Board of Directors profiles — building community trust and transparency

05

Sponsors

Community partners and sponsors supporting Transportation East across Kings County PEI

06

Contact

Ride booking phone number, email, dispatch hours, mailing address, and Facebook social integration

Key Features

Built to Connect
the Community

Accessible Transportation Showcase

Clear, compassionate communication of wheelchair-accessible vehicle services — with lifts, ramps, and safety features — helping seniors, people with disabilities, and low-income residents understand exactly how Transportation East can serve them.

Transparent Rate Schedule

A comprehensive, easy-to-read rate schedule covering all distance tiers from 10 km to 175 km — with one-way and return pricing, specialty rates for hospital transfers, airport transport, and student transfers, and clear cancellation policies.

Team & Board Profiles

Warm, personal profiles for the Transportation East team — Manager Lisa Chaisson, drivers Wade Czank, Tim Borland, Rick Fraser, Maxine MacLennan, Gary Hales, and Lane Mingo — and the full Board of Directors, building community trust.

Service Area Communication

Clear service area information covering all communities east of the Mt. Stewart to Point Prim line — including Avondale, Orwell Cove, and surrounding Kings County communities — helping riders know if they qualify for service.

Testimonials & Review Integration

Real client testimonials from satisfied riders alongside direct links to leave Google and Facebook reviews — building social proof and encouraging the community to share their positive experiences with Transportation East.

Ride Booking & Contact

Prominent call-to-action with the booking phone number (902-380-9277), email contact, and dispatch hours — making it easy for riders to book a trip, with clear communication that driving services are available 7 days a week.

Services Delivered

Everything Needed to
Serve the Community

Visit Live Site
Accessible transportation service showcase
Transparent distance-based rate schedule
Wheelchair-accessible vehicle features communication
Team and Board of Directors profiles
Service area coverage for Kings County PEI
Google and Facebook review integration
Client testimonials and social proof
Ride booking phone and email contact
Community sponsors and partners section
Mobile-responsive design for all devices
WordPress CMS for independent content management
Non-profit and community-focused SEO

Tech Stack

Built On a Solid Foundation

WordPress

CMS enabling the Transportation East team to independently update rates, team profiles, and service information

Custom Theme

Warm, accessible design reflecting the compassion and community focus that Transportation East brings to every ride

Review Integration

Direct links to Google and Facebook review pages, encouraging riders to share their experiences and build community trust

Mobile-First Responsive

Fully responsive across all devices so riders and families can access rate information and book rides from any device

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