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Our WorkHearth & Ember Home Heating
Case Study — Web Design & Local Business

Hearth & EmberHome Heating

A product-rich website for PEI's premier fireplace and home heating showroom — built to showcase 13 product categories, 20+ top brands, and drive sales across two Island locations.

20+

Years in Business

13

Product Categories

2

PEI Locations

20+

Brand Partners

The Project

PEI's Premier Fireplace Showroom

Hearth & Ember Home Heating is a locally owned and operated company that has been serving Prince Edward Island for over 20 years. With two showroom locations — Charlottetown and Kensington — they are a major supplier of propane, wood, and electric fireplaces and stoves from some of the industry's top manufacturers.

Brousseau Design built a comprehensive product website that brings the showroom experience online — showcasing 13 product categories with clear imagery, featuring 20+ trusted brand partners, and making it easy for homeowners across PEI to explore options and connect with the team.

The site also integrates Financeit financing, helping customers make confident long-term decisions about upgrading their home heating — and cross-promotes Island Wide Chimney Services for complete installation and maintenance support.

ClientHearth & Ember Home Heating
LocationsCharlottetown & Kensington, PEI
PlatformWordPress + Custom Theme
ServicesWeb Design, Product Catalogue, Local Business
Live Sitehearthandember.ca
hearthandember.ca
Modern fireplace in a living room — Hearth and Ember Home Heating showroom product
Hearth and Ember Home Heating official logo

Offering modern and traditional fireplace sales and services in Prince Edward Island for over 20 years.

Charlottetown

20 Grant St, C1C 0H5

Kensington

245 Old Summerside Rd

What We Built

6 Pages Built

01

Home

Brand introduction, product highlights, financing offer, and calls-to-action for both showroom locations

02

Products

Full catalogue of 13 product categories — propane, wood, pellet, electric fireplaces, stoves, inserts, and outdoor heating

03

Our Brands

20+ top manufacturer brands including Napoleon, Vermont Castings, Blaze King, Harman, and Pacific Energy

04

Financing

Financeit financing program details — helping customers upgrade their home heating with affordable payment options

05

Locations

Charlottetown and Kensington showroom details — addresses, hours, phone numbers, and directions

06

Contact

Contact form, phone numbers, email, and showroom location information for both Island locations

What Makes It Work

Key Features

Product Showcase Catalogue

A comprehensive product catalogue covering 13 categories — propane, wood, pellet, and electric fireplaces, stoves, inserts, outdoor grills, and space heaters — with clear product imagery and descriptions.

Two-Location Showroom Presence

Dedicated location pages for both the Charlottetown and Kensington showrooms — with addresses, hours, phone numbers, and directions to help customers find the nearest location.

Financing Integration

Prominently featured Financeit financing option — helping customers make confident long-term decisions about upgrading their home heating without upfront cost barriers.

Brand Partner Showcase

A dedicated brand section featuring 20+ top manufacturers including Napoleon, Vermont Castings, Blaze King, Harman, and Pacific Energy — building buyer confidence through recognized names.

Sister Company Cross-Promotion

Strategic integration of Island Wide Chimney Services — the sister company — creating a natural upsell pathway for installation, maintenance, and chimney service customers.

Mobile-Responsive Design

Fully responsive across all devices — ensuring homeowners can browse products, find showroom hours, and contact the team whether they're at home or on the go.

Top Manufacturers

Brand Partners

Vermont CastingsUrbanaPiazzettaKamado JoeNapoleon FireplacesRenaissance FireplacesHarmanPacific EnergyBlaze KingEnviroRSFGMG (Green Mountain Grills)MajesticContinentalLaarsHoneywell GeneratorsICCJackson GrillsBarbara Jean Collection

Scope of Work

Services Covered

A comprehensive product website covering everything from fireplace catalogues to financing integration — designed to bring the showroom experience online and drive sales across PEI.

Product catalogue with 13 heating categories
Propane, wood, pellet, and electric fireplace pages
Outdoor grills and space heater sections
Financeit financing integration
20+ brand partner showcase
Two-location showroom pages with hours
Island Wide Chimney Services cross-promotion
Contact and inquiry forms
Mobile-responsive product browsing
WordPress CMS for product and content updates

Under the Hood

Tech Stack

WordPress

CMS enabling staff to update product listings, add new brands, and manage showroom information independently

Custom Theme

Warm, product-focused design that reflects the showroom experience and builds confidence in premium heating brands

Financeit Integration

Embedded financing pathway helping customers move forward with home heating upgrades through affordable payment plans

Mobile-First Responsive

Fully responsive across all devices — from product browsing to showroom directions and contact forms

Ready to Get Started?

Let's Build Your Product Website

Whether you run a showroom, retail store, or service business — we build websites that showcase your products and drive real sales.