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Campbell's Towing truck on a Prince Edward Island highway
Our WorkCampbell's Towing
Case Study — Web Design & Local SEO

Campbell'sTowing

A 24/7 towing and service station website for one of PEI's oldest and most trusted roadside assistance companies — built to convert stranded motorists into calls, fast.

1960

Founded

24/7

Emergency Service

2

PEI Locations

<45min

Avg. Response

The Project

You Call, We Haul.

Campbell's Towing & Service Station has been a fixture of Kings County, PEI since 1960 — founded by Clem Campbell and now operated by Gary Campbell and family. With two locations in Dundas and Montague, they offer 24/7 towing, roadside assistance, heavy-duty recovery, and a full automotive repair garage.

When they came to Brousseau Design, they needed a website that matched the urgency of their business. We built a fast, mobile-first site with prominent tap-to-call buttons for both locations, a fleet showcase, and authentic storytelling rooted in 60+ years of family history.

The result is a site that works as hard as their fleet — converting stranded motorists into calls within seconds of landing on the page.

ClientCampbell's Towing & Service Station
LocationsDundas & Montague, PEI
PlatformNext.js + Custom Design
ServicesWeb Design, Local SEO, Mobile Optimization
Live Sitecampbellstowingservice.com
Campbell's Towing fleet — flatbed and heavy wrecker trucks in Prince Edward Island
campbellstowingservice.com
Campbell's Towing service station in Dundas PEI — full service garage and fuel
Campbell's Towing heavy wrecker recovering a vehicle on Prince Edward Island

Site Architecture

Pages We Built

01Home

Hero with dual-location call CTAs, stats bar, about section, and trust signals

02Services

Towing, roadside assistance, heavy-duty recovery, and automotive repair/MVI

03Fleet

Photo gallery of flatbeds, heavy wreckers, and float trucks

04About

Family history from Clem Campbell (1960) to Gary Campbell today

05Contact

Dual-location contact info with tap-to-call buttons and service area

What We Built

Key Features

24/7 Emergency Dispatch

Prominent dual-location call buttons — Dundas (902-583-2370) and Montague (902-838-4090) — so stranded motorists can reach help instantly, any time of day or night.

Mobile-First Design

Built for the roadside moment — when someone is stranded, they're on their phone. Fast-loading, tap-to-call design gets customers connected in seconds.

Dual-Location Coverage

Clear service area mapping for both Dundas and Montague locations — helping Kings County and all-PEI customers know exactly who to call and where.

Fleet Showcase

A dedicated fleet gallery showcasing flatbeds, heavy wreckers, and float trucks — building confidence that Campbell's has the right equipment for every job.

Trust & Legacy Storytelling

60+ years of family history brought to life — from founder Clem Campbell to Gary Campbell today. Authentic storytelling that no competitor can replicate.

Full Service Garage Visibility

MVI inspections, automotive repair, oil changes, and tire service prominently featured — capturing search traffic beyond just towing calls.

Their Services

Built for Every Job

From a flat tire on the Trans-Canada to a rolled transport truck on Route 4 — Campbell's has the fleet and the experience to handle it. We made sure every service had clear, dedicated content on the website.

24/7 Towing — cars, trucks, heavy equipment, and machinery
Roadside Assistance — boosting, unlocking, gas delivery
Heavy-Duty Towing — transport trucks, tractors, RVs, rollovers
Winching & Recovery — accidents, off-road, and ditch recovery
Automotive Repair — full mechanical service and oil changes
MVI Inspections — authorized Motor Vehicle Inspections
Tire Service — installation, balancing, and seasonal swaps
Fuel — gas and diesel at both locations
Campbell's Towing flatbed truck loading a vehicle for towing in Kings County PEI

The Fleet

Fleet & Work Gallery

Campbell's Towing truck on a Prince Edward Island road — 24/7 towing service
Campbell's Towing fleet parked at the Dundas service station PEI
Campbell's Towing heavy wrecker truck for large vehicle recovery in PEI
Campbell's Towing flatbed truck transporting a vehicle across Prince Edward Island
Campbell's Towing roadside assistance — vehicle recovery in Kings County PEI
Campbell's Towing truck on the highway — serving all of Prince Edward Island

Client Stories

PEI Trusts Campbell's

Called at 2am on a Sunday — they were there in under 40 minutes. Absolute lifesavers on the Trans-Canada.

Jordan MacLeod

Stranded Motorist, Charlottetown

We had a transport truck roll on Route 4. Campbell's had the heavy wrecker there fast and handled everything professionally.

Dale Arsenault

Fleet Manager, PEI Logistics

Used them to haul our excavator to a new site. On time, careful with the equipment, fair price. Will use again.

Brenda Gallant

Owner, Gallant Construction

How We Built It

Tech Stack

Next.js

Fast, SEO-optimized framework ensuring the site loads instantly when someone needs a tow

Custom Design

Bespoke design reflecting the urgency and reliability of a 24/7 emergency service

Local SEO

On-page optimization targeting Kings County and PEI towing searches across both locations

Mobile-First

Built for the roadside moment — tap-to-call design that works when it matters most

Ready to Get Started?

Want a Website ThatWorks This Hard?

Whether you're a trades company, a local business, or a service provider — Brousseau Design builds websites that generate real results for PEI businesses.