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Blueberry field at The Blueberry Orchard, Prince Edward Island
Our WorkThe Blueberry Orchard
Case Study — Web Design & Branding

The BlueberryOrchard

A warm, heritage-driven website for Gerard & Susan Morrison's family blueberry farm on Prince Edward Island — built to welcome visitors and showcase PEI's premier u-pick experience.

6+

Acres of Blueberries

160+

Years Family Owned

100%

Positive Feedback

6

Pages Built

The Project

PEI's Premier Blueberry Farm

Gerard and Susan Morrison have been farming their land in Launching, PEI for over 160 years. When they came to Brousseau Design, they needed a website that matched the warmth and authenticity of their farm — a digital home that would welcome visitors, answer their questions, and make it easy to find the orchard.

We built a full WordPress website using the Divi page builder, crafting a site that feels as inviting as the farm itself. The result is a clean, mobile-friendly site that highlights their heritage, showcases real customer testimonials, and drives visitors straight to the orchard.

ClientGerard & Susan Morrison
LocationLaunching, Prince Edward Island
PlatformWordPress + Divi Builder
ServicesWeb Design, Branding, SEO Setup
Live Sitetheblueberryorchard.ca
The Blueberry Orchard website hero section — blueberry field on Prince Edward Island
theblueberryorchard.ca

Site Architecture

Pages We Built

01

Home

Hero with parallax background, stat counters, and three CTAs

02

About Us

Owner story, embedded promo video, and heritage highlights

03

U-Pick

Pricing, season info, and what to expect on your visit

04

Media

Press and media coverage of the orchard

05

Photo Gallery

Visual showcase of the farm, berries, and visitors

06

Contact Us

Contact form, phone, email, address, and map embed

What We Built

Key Features & Functionality

Every feature was chosen to serve the Morrison family's goals — welcoming visitors, answering questions, and making it easy to find the farm.

Responsive Mobile Design

Fully responsive layout with a hamburger menu — looks great on every device, from desktop to smartphone.

Google Maps Integration

Embedded interactive map with a prominent "Get Directions" CTA so visitors can easily find the farm.

Testimonials Section

Real customer reviews sourced from Facebook, complete with photos — building trust with new visitors.

FAQ Accordion

9 detailed FAQs covering hours, pricing, season dates, containers, weather, and pet policy — reducing phone inquiries.

Promotional Video

Embedded farm promo video in the About section to bring the orchard experience to life online.

Google Analytics

GA4 integration (G-RM02YFJZCF) to track visitor behaviour, traffic sources, and seasonal trends.

The Blueberry Orchard farm scene — rows of blueberry bushes on Prince Edward Island

The Orchard

160+ Years of Family Farming

2428 Primrose Road, Launching, Prince Edward Island

Real Reviews

What Visitors Are Saying

Reviews featured on the website — sourced from the orchard's Facebook community

Hannah McPhee — customer review for The Blueberry Orchard PEI

Hannah McPhee

Such a wonderful experience! The paths are stroller-friendly and the berries were absolutely amazing. We will definitely be back next season.

Nicky Howe — customer review for The Blueberry Orchard PEI

Nicky Howe

Best blueberry picking on PEI! Gerard and Susan are so welcoming. The farm is beautiful and the berries are incredible.

Jess Vancolen — customer review for The Blueberry Orchard PEI

Jess Vancolen

A hidden gem on PEI. The whole family had a blast picking blueberries. Highly recommend to anyone visiting the island!

Technology

Built With

WordPress 6.9Divi BuilderYoast SEOGoogle Analytics GA4Google Maps EmbedOpen SansJostResponsive DesignCustom Child Theme

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