Overview
Brousseau Design partnered with Hearth & Ember, a trusted home heating service provider in Prince Edward Island, to design a modern and highly functional website that reflects their professionalism, reliability, and full-service expertise. Specializing in wood, propane, pellet, and electric heating systems, Hearth & Ember serves homeowners and contractors across the Island, offering everything from product installation to chimney cleaning, inspection, and repair.
The website was created to communicate expertise and trust, while making it easy for visitors to explore heating options, understand the benefits of different fuel types, and get in touch for quotes or service. Whether customers are looking for a new wood stove, propane fireplace insert, or need chimney work done before winter, the website positions Hearth & Ember as the go-to solution in PEI.
Location
Charlottetown and Kensington, PEI
Categories
Build Date
1 January, 2021
Every section of the website is designed with a customer-first mindset: clear categories, concise service descriptions, fast-loading mobile pages, and strong calls-to-action help turn visitors into inquiries and consultations.
Mobile-responsive design that looks and works great across all screen sizes and devices
Dedicated service pages for wood, pellet, propane, and electric heating systems
Chimney repair and inspection info clearly highlighted to support off-season service bookings
Click-to-call and contact buttons make it easy for users to get in touch quickly
Optimized content structure that helps the site rank for key local searches (e.g. “wood fireplaces PEI”, “propane stove installation PEI”)
“Brands we carry” section that builds trust and showcases partnerships with leading manufacturers
Distinct contact info for Charlottetown and Kensington offices to serve local customers better
Fast-loading, clean layout that reduces bounce rates and improves conversions
SEO-friendly URLs, headings, and meta tags for better indexing and ranking
User-friendly WordPress backend so the client can update services, product listings, and pricing without a developer
Professional visual branding that reflects the premium, reliable service the company offers
Future scalability built in, so additional product lines, service areas, or blog content can be added seamlessly
The Soluction
To meet the needs of both residential and commercial customers, Brousseau Design created a clean, professional, and conversion-focused website that highlights Hearth & Ember’s diverse offerings and dependable service. We structured the site to guide users from interest to action—whether that’s learning about heating systems, understanding the advantages of propane vs. wood, or getting in touch for a free quote.
We built out product and service pages with SEO-optimized content, showcasing everything from wood fireplaces and pellet stoves to residential propane service and chimney repairs. Contact forms, phone buttons, and service area details were strategically placed throughout the site to make conversions easy and frictionless.
To support ongoing business growth, the backend was designed to allow for easy updates, making it simple for the Hearth & Ember team to update product categories, switch out seasonal promotions, or expand their list of service areas without needing technical support.
Enhanced Lead Capture with Contact Tools
Structured Product & Service Pages
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