Branding & Logo Design
A logo is not a brand. But branding is where we start when we design a logo. How do you want the outside world to perceive your company or organization? Who are you today? And who do you aspire to be in the future?
The answers to these questions become your brand attributes and aspirations. We’ll work with you to articulate your brand statement and find adjectives that will unify your team and create consistency for marketing messages.
The Logo Design Process
Once we understand and define the brand attributes, brainstorming and sketching are the next steps in the visual process. We create lots of drawings and sketch out ideas. Those visual directions are then narrowed internally to the most successful options.
In celebration of the approved logo, we prepare a logo style guide to summarize the correct color codes, appropriate white space, and sizes. We also provide you with all of the file types you’ll need for day-to-day applications.
Advertise, Promote, Profit
We work tirelessly to get your advertising message out to the right audience, through the appropriate channels, in a way that reflects the response you’re looking for. Whether the purpose of your advertising effort is to raise awareness or to get an immediate action or sale, we can help. Our services include competitive research, strategy, advertising concept, branding consultation, graphic design, copywriting, digital file preparation, and more. Our goal is to deliver a return on your advertising investment.
Print and Digital Advertising
Brousseau Design will determine which advertising tactics will deliver the biggest bang for your buck. Print ads, when reinforced with PR and digital marketing, can be very effective. Press advertising includes newspaper and magazine ads, trade journal ads, and more. Other forms of print advertising include flyers, rack cards, posters, and banners. Digital advertising includes display ads, email marketing, digital signage and social network advertising. Brousseau Design will do our research, then recommend the appropriate advertising tactics that make sense for your business and your budget.
Displays with Impact
The goal of most point-of-purchase and event displays is to capture attention, inform, and initiate action. We provide high impact display design, exhibit design, and corporate displays for a wide range of clients. Whether you need an
We begin with a meeting to learn about your company, industry, products or services, marketing goals, audience, and competitors. We’ll research the environment in which your display will be experienced, and discuss timelines and budget. After we’ve reviewed our findings, we’ll form our design strategy and offer recommendations and pricing. Once approved, we’ll develop concepts for your review and input. If necessary, we can have a prototype of your display fabricated to-scale so that you can see, feel, and experience the end result. Once the digital files are finalized, we can work with one of our trusted partners to produce your display, or deliver final digital art files directly to you for hand-off to you.
Printing has gone far beyond putting ink on paper. Today there are many ways to produce print, increase impact, motivate response and extend the life of print materials. As competition grows, small businesses look for ways to stand out in the marketplace. New technologies have created tremendous capabilities for producing affordable print materials that are more flexible, impactful and
Let’s Talk Business
Brousseau Design is a small web design company based in Prince Edward Island. We provide
426 Primrose Rd