Crafting an Online Presence for Prior Plumbing: A Brousseau Design Success Story

In today’s digital age, establishing a strong online presence is essential for businesses across all industries, including those in Prince Edward Island. When Prior Plumbing approached Brousseau Design to build their website, we knew it was an opportunity to create a platform that combined aesthetics, functionality, and local appeal. This blog post takes you behind the scenes of how we built a website that not only showcases Prior Plumbing’s services but also strengthens their connection with clients across PEI.

Understanding the Vision of a PEI-Based Business
At Brousseau Design, our first step was to gain a deep understanding of Prior Plumbing’s brand, objectives, and target audience within Prince Edward Island. Known for their reliable and professional plumbing services, Prior Plumbing wanted a website that reflected their commitment to quality and service excellence. Their goals were clear: attract new clients from across PEI, provide accessible service information, and make it easy for customers to reach out.

Designing with Local Appeal
The design phase began with creating wireframes and mockups, focusing on a structure that would resonate with the local PEI audience. Prior Plumbing desired a clean, modern design that was easy to navigate. We chose a color palette of blues and whites, colors that evoke trust and reliability, which align with the coastal charm of Prince Edward Island. The layout was crafted to be intuitive, with clear calls-to-action (CTAs) guiding users to schedule services or learn more about the company’s offerings.

Developing for User Experience
User experience (UX) was a top priority in our development process. We ensured that visitors could easily find the information they needed, whether they were browsing on a desktop or mobile device. The website was built to be fully responsive, ensuring a smooth experience across all screen sizes, which is particularly important for a diverse audience in PEI. Additionally, we implemented a user-friendly content management system (CMS) so that Prior Plumbing can easily update their site with the latest service information and special offers.

Optimizing for PEI-Specific SEO
To ensure that Prior Plumbing’s website is easily found by local customers, we integrated search engine optimization (SEO) strategies specifically tailored for Prince Edward Island. This included optimizing page load speed, integrating relevant local keywords, and structuring content to maximize visibility in search engines. We focused on terms and phrases that potential clients in PEI are likely to use when searching for plumbing services.

Highlighting Services and Local Expertise
A key feature of the Prior Plumbing website is the detailed service pages, each tailored to highlight the company’s expertise. We ensured that every service offered by Prior Plumbing was thoroughly described, with clear benefits and easy navigation. The website also includes a blog section where Prior Plumbing can share local tips, industry news, and insights, further establishing their authority as the go-to plumbing service in PEI.

Facilitating Secure and Easy Communication
Given Prior Plumbing’s focus on serving the PEI community, it was essential to create a seamless communication channel. We integrated secure contact forms and a click-to-call feature, making it easy for potential clients to get in touch. The website also features testimonials and a gallery of past projects, building trust with new visitors from across the island.

Launching and Continually Optimizing
After thorough testing, we launched the Prior Plumbing website, ensuring it met all the client’s needs and exceeded their expectations. But at Brousseau Design, we believe our work doesn’t stop at the launch. We continue to monitor the site’s performance, making necessary adjustments to keep it a powerful tool for connecting with clients in Prince Edward Island.

The Result
The final product is a sleek, professional website that aligns perfectly with Prior Plumbing’s brand identity and business goals within Prince Edward Island. It not only looks great but also delivers an excellent user experience, making it easier for the company to connect with clients and grow their business across the island.

At Brousseau Design, we’re proud of the work we did on the Prior Plumbing website. It’s a testament to our commitment to delivering top-quality web design and development services tailored to the needs of businesses in PEI. If you’re looking to build or enhance your online presence, especially within Prince Edward Island, get in touch with us—we’d love to help you create something amazing.